Modern Marketing With Postcards

Postcards may be one of the best kept secrets of modern 

marketing. They produce even better results now than in the 

past. That's probably because postcards deliver information 

the way people want to get it today ...fast and with little 

or no effort.

Use Postcards to Generate Website Traffic and Sales Leads

A brief captivating message on a postcard with an enticing 

offer sent to the right prospects will generate a flood of 

traffic to your website - or a large number of sales leads.

Keep your postcard simple. Make it look at first glance like 

a message from a friend instead of like an advertisement. 

This creates a pleasant emotional response from readers even 

though they quickly realize that it is a commercial message.

State the biggest benefit you offer to customers. Then 

briefly add a few other advantages or features you provide. 

End with a compelling reason for prospects to contact you 

...or to go to your website for more details. It's that 

simple.

Tip: Don't try to close sales directly from a postcard. 

There's not enough space on a postcard to provide all the 

information your prospects need to make a buying decision.

People Read Postcards

Almost everybody will read a postcard - even those who 

usually throw out other direct mail without opening it. 

That's because it's almost impossible to throw out a 

postcard without looking at the message.

This high rate of readership is the main reason why 

postcards produce a bigger response than other types of 

direct marketing. With other types of marketing you often 

lose prospects who would have responded to your offer - but 

they never saw it.

Tip: Postcards are an excellent low-cost alternative to 

email. People get so much email today that even legitimate 

messages are getting deleted unread. But they get few if any 

postcards. Your message is guaranteed to get their attention 

when it's delivered on a postcard.

Postcards are Cheap to Produce

Postcards cost less than 2 cents each to produce if you 

print them using your own computer. You can print postcards 

individually on blank 4 x 6 inch index cards or print 4 

postcards on 8 1/2 x 11 sheets of index card stock and cut 

each sheet into quarters.

Your postcards will cost between 4 cents and 9 cents each to 

produce if you use a commercial printer ...depending on the 

number you have printed and the quality you want.

Postcards are Cheap to Mail

Even the postage for mailing postcards is cheap - 23 cents 

each to send them by First Class Mail in the US. The only 

requirement for this special rate is that the dimensions of 

your postcards must be at least 3 1/2 x 5 inches but not 

over 4 1/4 x 6 inches.

Tip: Always use a real 23 cent stamp on your postcards. It 

produces more replies than a printed indicia (imprinted 

postage) ...probably because people associate a printed 

indicia with junk mail.

Don't overlook postcards the next time you want to drive a 

huge amount of traffic to your website or generate a flood 

of new sales leads. They're simple to use, highly effective 

and very low-cost.