Jumat, 02 November 2012

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of modern 
marketing. They produce even better results now than in the 
past. That's probably because postcards deliver information 
the way people want to get it today ...fast and with little 
or no effort.

Use Postcards to Generate Website Traffic and Sales Leads

A brief captivating message on a postcard with an enticing 
offer sent to the right prospects will generate a flood of 
traffic to your website - or a large number of sales leads.

Keep your postcard simple. Make it look at first glance like 
a message from a friend instead of like an advertisement. 
This creates a pleasant emotional response from readers even 
though they quickly realize that it is a commercial message.

State the biggest benefit you offer to customers. Then 
briefly add a few other advantages or features you provide. 
End with a compelling reason for prospects to contact you 
...or to go to your website for more details. It's that 

Tip: Don't try to close sales directly from a postcard. 
There's not enough space on a postcard to provide all the 
information your prospects need to make a buying decision.

People Read Postcards

Almost everybody will read a postcard - even those who 
usually throw out other direct mail without opening it. 
That's because it's almost impossible to throw out a 
postcard without looking at the message.

This high rate of readership is the main reason why 
postcards produce a bigger response than other types of 
direct marketing. With other types of marketing you often 
lose prospects who would have responded to your offer - but 
they never saw it.

Tip: Postcards are an excellent low-cost alternative to 
email. People get so much email today that even legitimate 
messages are getting deleted unread. But they get few if any 
postcards. Your message is guaranteed to get their attention 
when it's delivered on a postcard.

Postcards are Cheap to Produce

Postcards cost less than 2 cents each to produce if you 
print them using your own computer. You can print postcards 
individually on blank 4 x 6 inch index cards or print 4 
postcards on 8 1/2 x 11 sheets of index card stock and cut 
each sheet into quarters.

Your postcards will cost between 4 cents and 9 cents each to 
produce if you use a commercial printer ...depending on the 
number you have printed and the quality you want.

Postcards are Cheap to Mail

Even the postage for mailing postcards is cheap - 23 cents 
each to send them by First Class Mail in the US. The only 
requirement for this special rate is that the dimensions of 
your postcards must be at least 3 1/2 x 5 inches but not 
over 4 1/4 x 6 inches.

Tip: Always use a real 23 cent stamp on your postcards. It 
produces more replies than a printed indicia (imprinted 
postage) ...probably because people associate a printed 
indicia with junk mail.

Don't overlook postcards the next time you want to drive a 
huge amount of traffic to your website or generate a flood 
of new sales leads. They're simple to use, highly effective 
and very low-cost.